PR 2- ASSIGNMENT ONE BRIEF

Assignment Brief – Public Relations II

Coursework: Awareness Campaign Strategy Proposal

Weightage: 20%

Due date: In class, Week 5 (10 February 2010)

Brief: In any campaign, a proper and complete proposal of your idea should
be presented in order to gain feedback on your work. Proposals will, and can also help you notice if your campaign idea is missing any vital issues.Strategy Proposal will include all the various strategies you have chosen to use in order to execute your campaign.

Requirements: In groups specific to your task for the campaign, you are required to
prepare a proposal in regards to your task and what strategies you have thought of in executing your ideas. For example, the Events team should prepare a complete proposal of things/ideas they wish to execute in regards to the campaign and how they are going to make it happen.

Bonus marks (5%) will be given if your proposal contains relevant creative ideas, research and execution methods which is suitable to the campaign idea.


1. A power point proposal 10%
2. Presentation of Proposal 5%


Note: You are required to present your proposal in class in Week 5.

Submission : CD containing the power point Proposal.