Dear Gang (Yes, you, the students of PR1,PR2 and Media Relations)...
Okay, someone wrote asking if I though you guys were boring...hehehe truth is, even if you dont believe me is that you all inspire me.. Yes! Truth is you are not boring..I know deep in your minds you are all filled with great new ideas.. my task is to extract those ideas and help you find a way to use them wisely and creatively..
I really enjoy going to classes..It makes me feel like I am contributing something to the future generation.. cewahhhhhhh!!!! like real kan me.. anyway, i do hope you all are enjoying class.. and please feel free to leave comments ya.. im always open to new ideas and correcting mistakes.. also share how i can make class more interesting!
Thank you guys for inspiring me always!!!
Eena
Saturday, January 30, 2010
Wednesday, January 27, 2010
Update on Classes and Campaigns!!!
Hello hello.. as promised, I am updating this blog in regards to classes this week.. So far, I am truly enjoying lecturing.. at first yes, it was kind of nerve wrecking but you have all made it worth my while.. (ehemmm despite the "bored to death" faces I sometimes find in class.. Hehehe..
Anyway, as you would know, PR 1 and PR 2 class will both be doing campaigns this semester.. PR 1 on campus and PR2 out of campus.. I do hope being PR students in general that you all be supportive of each others campaign yaaaa... (i mean it!)
Just a recap, PR 1 will be doing campaigns on environment, stress, discrimination and animals.. I wont give away all the details as it wouldnt be fair and will take away the fun of having it..
As for PR 2, we have decided... yes, we all.. as ONE.. have decided to support the 1Malaysia campaign by having our very own campaign with a youthful twist, not forgetting to truly represent us all as Malaysians-LAH! hehehe..
So, please feel free to share your views and update me on stuff.. this is the main reason of this blog.. so we can communicate all the time.. hehehe.. I am now haunting you on the net too.. hehehe
Good luck ALL!!!! I trust that you will all do great!
Eena
Anyway, as you would know, PR 1 and PR 2 class will both be doing campaigns this semester.. PR 1 on campus and PR2 out of campus.. I do hope being PR students in general that you all be supportive of each others campaign yaaaa... (i mean it!)
Just a recap, PR 1 will be doing campaigns on environment, stress, discrimination and animals.. I wont give away all the details as it wouldnt be fair and will take away the fun of having it..
As for PR 2, we have decided... yes, we all.. as ONE.. have decided to support the 1Malaysia campaign by having our very own campaign with a youthful twist, not forgetting to truly represent us all as Malaysians-LAH! hehehe..
So, please feel free to share your views and update me on stuff.. this is the main reason of this blog.. so we can communicate all the time.. hehehe.. I am now haunting you on the net too.. hehehe
Good luck ALL!!!! I trust that you will all do great!
Eena
Monday, January 25, 2010
LECTURE THREE (PR2)
WHAT IS ORGANISATIONAL CULTURE?
organizational culture is the personality of the organization.
Culture is :
assumptions,
values,
norms and tangible signs (artifacts) of organization members
behaviors.
Corporate culture can be looked at as a system.
How to identify the culture of an organisation?
feedback from, e.g., society, professions, laws, stories, heroes, values on competition or service, etc .
The process of identifying is based on our assumptions, values and norms, e.g., our values on money, time, facilities, space and people.
Types of Culture…
Academy Culture
Employees are highly skilled and tend to stay in the organization, while working their way up the ranks. The organization provides a stable environment in which employees can development and exercise their skills. Examples are universities, hospitals, large corporations, etc.
Baseball Team Culture
Employees are "free agents" who have highly prized skills. They are in high demand and can rather easily get jobs elsewhere. This type of culture exists in fast-paced, high-risk organizations, such as investment banking, advertising, etc.
Club Culture
The most important requirement for employees in this culture is to fit into the group. Usually employees start at the bottom and stay with the organization. The organization promotes from within and highly values seniority. Examples are the military, some law firms, etc.
Fortress Culture
Employees don't know if they'll be laid off or not. These organizations often undergo massive reorganization. There are many opportunities for those with timely, specialized skills. Examples are savings and loans, large car companies, etc.
Tips for creating a strong organizational culture:
1. Define your goals. What changes are you looking to make to your organizational culture?
2. Identify the gaps. Are there any specific issues that you want to target and solve?
3. Identify strong performers; select, develop, and retain them.
4. Modify day-to-day work procedures. Change meeting locations, go out to lunch, or implement casual and/or spirit days.
5. Communicate effectively on ALL levels. Make sure that communications lines are open and comments and questions can always be heard.
6. Rewards and real-time feedback. Positively reinforce the work that employees do and discuss any issues as soon as they arise.
7. Assess progress of defined goals.
organizational culture is the personality of the organization.
Culture is :
assumptions,
values,
norms and tangible signs (artifacts) of organization members
behaviors.
Corporate culture can be looked at as a system.
How to identify the culture of an organisation?
feedback from, e.g., society, professions, laws, stories, heroes, values on competition or service, etc .
The process of identifying is based on our assumptions, values and norms, e.g., our values on money, time, facilities, space and people.
Types of Culture…
Academy Culture
Employees are highly skilled and tend to stay in the organization, while working their way up the ranks. The organization provides a stable environment in which employees can development and exercise their skills. Examples are universities, hospitals, large corporations, etc.
Baseball Team Culture
Employees are "free agents" who have highly prized skills. They are in high demand and can rather easily get jobs elsewhere. This type of culture exists in fast-paced, high-risk organizations, such as investment banking, advertising, etc.
Club Culture
The most important requirement for employees in this culture is to fit into the group. Usually employees start at the bottom and stay with the organization. The organization promotes from within and highly values seniority. Examples are the military, some law firms, etc.
Fortress Culture
Employees don't know if they'll be laid off or not. These organizations often undergo massive reorganization. There are many opportunities for those with timely, specialized skills. Examples are savings and loans, large car companies, etc.
Tips for creating a strong organizational culture:
1. Define your goals. What changes are you looking to make to your organizational culture?
2. Identify the gaps. Are there any specific issues that you want to target and solve?
3. Identify strong performers; select, develop, and retain them.
4. Modify day-to-day work procedures. Change meeting locations, go out to lunch, or implement casual and/or spirit days.
5. Communicate effectively on ALL levels. Make sure that communications lines are open and comments and questions can always be heard.
6. Rewards and real-time feedback. Positively reinforce the work that employees do and discuss any issues as soon as they arise.
7. Assess progress of defined goals.
LECTURE TWO (PR 1 & PR 2)
Role Of Public Relations Manager:
To help the management in preparing, interpreting adopting and evaluating the public relation policies and programme.
To design an effective performance appraisal system.
To conduct education and training programmer for the staff of the PR department.
To develop a mechanism of personally meeting various public like buyers, institutional investors, communities, consumer organizations, etc.
To develop effective internal and external communication system for timely interaction.
To prepare different literature matter for different media.
To convey and interpret to the management different information on public attitudes and views about the company or industry it serves.
To instruct the company’s financial advertising agents an all matters relating to financial and annual reports, advertising, publicity etc.
ATTRIBUTES OF PUBLIC RELATION:
Imagination.
Verbalizing skills for writing, and speaking
Extroversion, for contact with people.
Sensitivity to people and events.
Organizing and planning skills, including leadership and administrative skills.
Discussion
1. How can PR be improved in today’s fast paced and growing world?
2. What can you do as PR to ensure that you are constantly renewing your skills, ideas and strategies?
To help the management in preparing, interpreting adopting and evaluating the public relation policies and programme.
To design an effective performance appraisal system.
To conduct education and training programmer for the staff of the PR department.
To develop a mechanism of personally meeting various public like buyers, institutional investors, communities, consumer organizations, etc.
To develop effective internal and external communication system for timely interaction.
To prepare different literature matter for different media.
To convey and interpret to the management different information on public attitudes and views about the company or industry it serves.
To instruct the company’s financial advertising agents an all matters relating to financial and annual reports, advertising, publicity etc.
ATTRIBUTES OF PUBLIC RELATION:
Imagination.
Verbalizing skills for writing, and speaking
Extroversion, for contact with people.
Sensitivity to people and events.
Organizing and planning skills, including leadership and administrative skills.
Discussion
1. How can PR be improved in today’s fast paced and growing world?
2. What can you do as PR to ensure that you are constantly renewing your skills, ideas and strategies?
LECTURE ONE (MEDIA RELATIONS)
What is Media Relations?
Media relations is a specialist area of PR that focuses on promoting key messages about your organisation or cause through editorial coverage in the media. Editorial refers to the parts created by journalists, whereas advertisements and advertorials are paid-for sections.
How can media relations be useful?
Raise media awareness of biodiversity which in turn raises awareness among your target audience
Increase understanding of what you offer
Create a positive profile of the organisation through good news stories and ongoing achievements
Media relations is an effective part of any communications plan because:
Editorial tends to be ‘believed’ more than advertising
Editorial provides scope to expand on topics and provide more in-depth information
You can be more targeted with your communications
Examples of Media Relations:
Going Green Campaign
Artiste Album Launch
Golfer goes Pro
Coca cola new product
Discuss in groups which related media is relevant for each category. Give example of ONE story idea media can use in relation to each catergory.
What is Publicity?
At its core, publicity is the simple act of making a suggestion to a journalist that leads to the inclusion of a company or product in a story. Newspapers, magazines, TV programs and radio shows have large amounts of space to fill and depend upon publicists to help provide story ideas, interview subjects, background information and other material.
Good Publicity vs Bad Publicity!
Please do research of various sectors and the good vs bad publicity they have received. Give or bring along examples. Eg: Articles, brouchers and what you think is relevent.
Example of Publicity stunt within Malaysia:
Melaka presents Shah Rukh Khan with Datukship.
PM launches 1 Malaysia clinic.
Air Asia sponsors Manchester United soccer team.
Media relations is a specialist area of PR that focuses on promoting key messages about your organisation or cause through editorial coverage in the media. Editorial refers to the parts created by journalists, whereas advertisements and advertorials are paid-for sections.
How can media relations be useful?
Raise media awareness of biodiversity which in turn raises awareness among your target audience
Increase understanding of what you offer
Create a positive profile of the organisation through good news stories and ongoing achievements
Media relations is an effective part of any communications plan because:
Editorial tends to be ‘believed’ more than advertising
Editorial provides scope to expand on topics and provide more in-depth information
You can be more targeted with your communications
Examples of Media Relations:
Going Green Campaign
Artiste Album Launch
Golfer goes Pro
Coca cola new product
Discuss in groups which related media is relevant for each category. Give example of ONE story idea media can use in relation to each catergory.
What is Publicity?
At its core, publicity is the simple act of making a suggestion to a journalist that leads to the inclusion of a company or product in a story. Newspapers, magazines, TV programs and radio shows have large amounts of space to fill and depend upon publicists to help provide story ideas, interview subjects, background information and other material.
Good Publicity vs Bad Publicity!
Please do research of various sectors and the good vs bad publicity they have received. Give or bring along examples. Eg: Articles, brouchers and what you think is relevent.
Example of Publicity stunt within Malaysia:
Melaka presents Shah Rukh Khan with Datukship.
PM launches 1 Malaysia clinic.
Air Asia sponsors Manchester United soccer team.
LECTURE ONE (PR 1 & PR 2)
What is Public Relations?
Public relations involves the cultivation of favorable relations for organizations and products with its key publics through the use of a variety of communications channels and tools. Traditionally, this meant public relations professionals would work with members of the news media to build a favorable image by publicizing the organization or product through stories in print and broadcast media.
The role of public relations today includes:
building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets
closely monitoring numerous media channels for public comment about a company and its products
managing crises that threaten company or product image
building goodwill among an organization’s target market through community, philanthropic and special programs and events
Pro of PR
1.PR is often considered a highly credible form of promotion. One of PR’s key points of power rests with helping to establish credibility for a product, company or person (e.g., CEO) in the minds of targeted customer groups by capitalizing on the influence of a third-party -- the media.
2. A well-structured PR campaign can result in the target market being exposed to more detailed information than they receive with other forms of promotion. That is, media sources often provide more space and time for explanation of a product.
Examples??
3.Depending on the media outlet, a story mentioning a company may be picked up by a large number of additional media, thus, spreading a single story to many locations.
4.Public relations objectives can be achieved at very low cost when compared to other promotional efforts. This is not to suggest public relations is not costly, however, compared to direct advertising, the cost for public relations events is lower and may gain more return in sales and yet establish a brand or company as respectable.
In groups, list a variety of Public Relations campaign you know have been effective over the year.
Discuss why PR is becoming more prominent in today’s society especially with the rise of various media outlets.
Public relations involves the cultivation of favorable relations for organizations and products with its key publics through the use of a variety of communications channels and tools. Traditionally, this meant public relations professionals would work with members of the news media to build a favorable image by publicizing the organization or product through stories in print and broadcast media.
The role of public relations today includes:
building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets
closely monitoring numerous media channels for public comment about a company and its products
managing crises that threaten company or product image
building goodwill among an organization’s target market through community, philanthropic and special programs and events
Pro of PR
1.PR is often considered a highly credible form of promotion. One of PR’s key points of power rests with helping to establish credibility for a product, company or person (e.g., CEO) in the minds of targeted customer groups by capitalizing on the influence of a third-party -- the media.
2. A well-structured PR campaign can result in the target market being exposed to more detailed information than they receive with other forms of promotion. That is, media sources often provide more space and time for explanation of a product.
Examples??
3.Depending on the media outlet, a story mentioning a company may be picked up by a large number of additional media, thus, spreading a single story to many locations.
4.Public relations objectives can be achieved at very low cost when compared to other promotional efforts. This is not to suggest public relations is not costly, however, compared to direct advertising, the cost for public relations events is lower and may gain more return in sales and yet establish a brand or company as respectable.
In groups, list a variety of Public Relations campaign you know have been effective over the year.
Discuss why PR is becoming more prominent in today’s society especially with the rise of various media outlets.
Subscribe to:
Posts (Atom)
