Hello gang...I miss you all lah!!!.. Didn't realise that I would be missing you all just during a one week break.. But I do.. Cant wait to see you all tomorrow for updates on campaign and juicy gossips from your holiday.. hehehe.. please share juicy gossips ya.. HAHAHAA!!!.. Anyway, I am so proud to say that PR 2 campaign is receiving more and more support on FB.. Bravo guys and gals!!.
So, what did I do during the break? I worked.. and worked and worked more.. hehehe.. yes, I was busy with two different PR work for the same company.. so, in a week I had helped organise press for two events.. one for the announcement of amaxAV (mobileTV) soon to launch in Malaysia.. and also the launch of amaxCity at Tech Park Malaysia.. I am so thankful that media turn out was great for both events.. Alhamdullilah..
Tomorrow will be the presentation of our campaigns to SEGIUC.. I hope all group leaders are ready.. I know you will all do great!.. See you all tomorrow..
Eena
Tuesday, February 23, 2010
Wednesday, February 10, 2010
PR & Performance
PR & Performance
Success In PR
How to Measure PR Performance within a corporate body and Campaign
Tips to ensure effective PR
Know your brand/ company or campaign you are working with.
Identify the appropriate media to invite for your event/brand.
Identify the key points you wish to highlight regarding you brand or campaign.
cont.
Research and development of the campaign or product from all various medias. Look at foreign and local trends of the product, brand or campaign.
Ensure a well-written, informative and easily read Press release is sent out to the appropriate media.
Organise a media launch or campaign to support your PR strategy.
How do you define publicity success or failure?
There are five key measurement points you should use to determine your level of satisfaction with the effectiveness of your publicity efforts. 1. The first point is when you transmit the release. Do you feel like the costs of performing the publicity outreach are reasonable? Do you feel like the service has been responsive to your needs? 2. The second point is immediately after the release is distributed and you can identify the number and quality of the media responses to your news release.
Cont.
3. The third point is when articles are actually published or when your interviews have been conducted. 4. The fourth point is when you determine whether enough of the right people respond to your message. 5. The fifth and final point is sometime later still, when you are finally able to somehow determine the overall benefits of your outreach effort and experience. It is only now you can truly ask “Was it worth it?”
How to measure PR performance?
1) DOLLAR VALUE RESULT (DVR)
By far the standard measurement test across the PR industry today is the dollar value result. It is simply the value of the media coverage based on the advertising rates of each media. It gives you a base level measurement on how each coverage is worth – if you were to advertise instead. Obviously, the higher the value, the more successful a campaign. But is dollar value result as a metric enough?
2) MEDIA COVERAGE INDEX (MCI)
Dollar Value Result may indicate the value of press coverage you receive, but it masks the breadth of such exposure. Today’s audience is no longer glued to the same channel, or to the same newspaper. In fact, they may not be glued at all considering the countless media options on display today. Suppose your entire dollar value is concentrated on a single source, or on publications that has little or no relevance to your target market, what good is that dollar value to your business?
cont.
Media Coverage Index gives you a metric that tracks how well you’re reaching a fragmented audience. With a media list agreed upon at the start, you can track how well your campaign is reaching that media list. A high index means that you’re successful in reaching a higher proportion of the media, while a low index means the breadth of your coverage is too narrow.
3) SHARE OF VOICE RANKING (SOV)
The last metric, perhaps the most important is Share of Voice. It’s important because it’s the only measurement that acts as a benchmark – against your competitors, your industry. It represents a tool that gives you a rather accurate picture on whether you’re a leader in your segment, or a laggard.
Share of Voice ranking is simply a rank measured against your closest competitor, and using the earlier metrics of DVR and MCI to see where you stand among your peers.
cont.
A low ranking may mean that you have issues with your product, or that you have little news angle to share. It shows that despite your best efforts, your competitors are doing better. Perhaps a change in strategy is required.
A high ranking on the other hand gives you confirmation on your strategy. It allows you to own the opinion space, to act as key thought leaders in your segment. It gives the impression of leadership among stakeholders, customers, even employees.
Twitter PR Case Study Success Story
Using Twitter and Viral Marketing For Public Relations Outreach
How Tweets Were Used:
a) Client informative
b) Call to action to book actual interviews
c) Marketing driven – generate foot traffic to booth
Successes
Twitter resonated with the online media community more so than with “traditional” media outlets.
Through twitter, we successfully booked 16 interviews and had a higher PR response rate versus traditional “e-mail” pitching. We also generated more PR and a different caliber of reporter than originally targeted – including an increase in blogger and gaming oriented media interest.
Discussion
How to ensure your PR strategies result in a successful PR campaign?
Name brands or companies you know or read with successful PR methods. What did they do?
Success In PR
How to Measure PR Performance within a corporate body and Campaign
Tips to ensure effective PR
Know your brand/ company or campaign you are working with.
Identify the appropriate media to invite for your event/brand.
Identify the key points you wish to highlight regarding you brand or campaign.
cont.
Research and development of the campaign or product from all various medias. Look at foreign and local trends of the product, brand or campaign.
Ensure a well-written, informative and easily read Press release is sent out to the appropriate media.
Organise a media launch or campaign to support your PR strategy.
How do you define publicity success or failure?
There are five key measurement points you should use to determine your level of satisfaction with the effectiveness of your publicity efforts. 1. The first point is when you transmit the release. Do you feel like the costs of performing the publicity outreach are reasonable? Do you feel like the service has been responsive to your needs? 2. The second point is immediately after the release is distributed and you can identify the number and quality of the media responses to your news release.
Cont.
3. The third point is when articles are actually published or when your interviews have been conducted. 4. The fourth point is when you determine whether enough of the right people respond to your message. 5. The fifth and final point is sometime later still, when you are finally able to somehow determine the overall benefits of your outreach effort and experience. It is only now you can truly ask “Was it worth it?”
How to measure PR performance?
1) DOLLAR VALUE RESULT (DVR)
By far the standard measurement test across the PR industry today is the dollar value result. It is simply the value of the media coverage based on the advertising rates of each media. It gives you a base level measurement on how each coverage is worth – if you were to advertise instead. Obviously, the higher the value, the more successful a campaign. But is dollar value result as a metric enough?
2) MEDIA COVERAGE INDEX (MCI)
Dollar Value Result may indicate the value of press coverage you receive, but it masks the breadth of such exposure. Today’s audience is no longer glued to the same channel, or to the same newspaper. In fact, they may not be glued at all considering the countless media options on display today. Suppose your entire dollar value is concentrated on a single source, or on publications that has little or no relevance to your target market, what good is that dollar value to your business?
cont.
Media Coverage Index gives you a metric that tracks how well you’re reaching a fragmented audience. With a media list agreed upon at the start, you can track how well your campaign is reaching that media list. A high index means that you’re successful in reaching a higher proportion of the media, while a low index means the breadth of your coverage is too narrow.
3) SHARE OF VOICE RANKING (SOV)
The last metric, perhaps the most important is Share of Voice. It’s important because it’s the only measurement that acts as a benchmark – against your competitors, your industry. It represents a tool that gives you a rather accurate picture on whether you’re a leader in your segment, or a laggard.
Share of Voice ranking is simply a rank measured against your closest competitor, and using the earlier metrics of DVR and MCI to see where you stand among your peers.
cont.
A low ranking may mean that you have issues with your product, or that you have little news angle to share. It shows that despite your best efforts, your competitors are doing better. Perhaps a change in strategy is required.
A high ranking on the other hand gives you confirmation on your strategy. It allows you to own the opinion space, to act as key thought leaders in your segment. It gives the impression of leadership among stakeholders, customers, even employees.
Twitter PR Case Study Success Story
Using Twitter and Viral Marketing For Public Relations Outreach
How Tweets Were Used:
a) Client informative
b) Call to action to book actual interviews
c) Marketing driven – generate foot traffic to booth
Successes
Twitter resonated with the online media community more so than with “traditional” media outlets.
Through twitter, we successfully booked 16 interviews and had a higher PR response rate versus traditional “e-mail” pitching. We also generated more PR and a different caliber of reporter than originally targeted – including an increase in blogger and gaming oriented media interest.
Discussion
How to ensure your PR strategies result in a successful PR campaign?
Name brands or companies you know or read with successful PR methods. What did they do?
Monday, February 8, 2010
Assignment Brief Media Relations & Publicity
Assignment Brief – Media Relations and Publicity
Coursework: Community Service Awareness Campaign
Weightage: 70% (see breakdown below).
Due date: In class, Week 5 (Feb, 10th 2010) and 11 (30 March 2010)
Brief: Community Service Awareness Campaigns are public service events which is held to create awareness in relations to specific topics and particular target audience. Campaigns can be based on brand, corporate social responsibility and government agencies that which to highlight particular issues to the community. For example, 1 Malaysia, Air Asia’s Everyone Can Fly Now and TM’s “Through My Window” mass sing-a-long.
Requirements: In groups, you are required to creatively come up with an integrated campaign on a community service message of your choice. Each group must complete these components below:
1. A thorough media plan (10%) and a pitch (5%)
- Must be presented and approved on week 5
2. Blog entries on Campaign Blog (5%)- Individual
3. 2 executions of campaign
a. Video News Release (VNR) for Newscast (20%)
b. Pre & Post Press Release (20%)
c. Media Relations on event day (5%)
Bonus marks (5%)
- Will be given to the class if event receives media coverage on event.
You are required to present your campaign on week 11.
Submission: 1. A CD containing the
a. The media plan proposal
2. CD – Video News Release (pre & post)
3. A printed copy of press release (including copy of photos).
Coursework: Community Service Awareness Campaign
Weightage: 70% (see breakdown below).
Due date: In class, Week 5 (Feb, 10th 2010) and 11 (30 March 2010)
Brief: Community Service Awareness Campaigns are public service events which is held to create awareness in relations to specific topics and particular target audience. Campaigns can be based on brand, corporate social responsibility and government agencies that which to highlight particular issues to the community. For example, 1 Malaysia, Air Asia’s Everyone Can Fly Now and TM’s “Through My Window” mass sing-a-long.
Requirements: In groups, you are required to creatively come up with an integrated campaign on a community service message of your choice. Each group must complete these components below:
1. A thorough media plan (10%) and a pitch (5%)
- Must be presented and approved on week 5
2. Blog entries on Campaign Blog (5%)- Individual
3. 2 executions of campaign
a. Video News Release (VNR) for Newscast (20%)
b. Pre & Post Press Release (20%)
c. Media Relations on event day (5%)
Bonus marks (5%)
- Will be given to the class if event receives media coverage on event.
You are required to present your campaign on week 11.
Submission: 1. A CD containing the
a. The media plan proposal
2. CD – Video News Release (pre & post)
3. A printed copy of press release (including copy of photos).
Assignment Brief PR1
Assignment Brief – Public Relations I
Coursework: Community Service Awareness Campaign
Weightage: 70%
Due date: In class, Week 6 (24 February 2010), Week 13 ( 7 April, 2010)
Brief: Community Service Awareness Campaigns are public service events
which is held to create awareness in relations to specific topics and particular target audience. Campaigns can be based on brand, corporate social responsibility and government agencies that which to highlight particular issues to the community. For example, 1 Malaysia, Air Asia’s Everyone Can Fly Now and TM’s “Through My Window” mass sing-a- long.
Requirements: In groups specific to your campaign, you are required to
prepare a proposal in regards to campaign idea. You will need to include your task and what strategies you have thought of in executing your event ideas.
Individually you will need to submit a press release prior to the campaign and a separate report based on your assessment of the campaign and its outcome.
Assignment 1:
1. A power point proposal 10%
2. Presentation of Proposal 5%
--Group work—
3. Individual Press Release 5%
(Bonus marks (5%) will be given if your proposal contains relevant
creative ideas, research and execution methods which is suitable to the
campaign idea.)
Assignment 2:
1. Mini campaign implementation (Group work) 40%
2. Campaign Report (Individual) 5%
(A successful campaign will result in receiving distinction in campaign
implementation.)
Note: You are required to present your proposal in class in Week 5. Campaign report to be submitted Week 12.
Submission : Printed copy of individual Press Release.
CD containing the power point Proposal.
A printed report based on the event/campaign.
Coursework: Community Service Awareness Campaign
Weightage: 70%
Due date: In class, Week 6 (24 February 2010), Week 13 ( 7 April, 2010)
Brief: Community Service Awareness Campaigns are public service events
which is held to create awareness in relations to specific topics and particular target audience. Campaigns can be based on brand, corporate social responsibility and government agencies that which to highlight particular issues to the community. For example, 1 Malaysia, Air Asia’s Everyone Can Fly Now and TM’s “Through My Window” mass sing-a- long.
Requirements: In groups specific to your campaign, you are required to
prepare a proposal in regards to campaign idea. You will need to include your task and what strategies you have thought of in executing your event ideas.
Individually you will need to submit a press release prior to the campaign and a separate report based on your assessment of the campaign and its outcome.
Assignment 1:
1. A power point proposal 10%
2. Presentation of Proposal 5%
--Group work—
3. Individual Press Release 5%
(Bonus marks (5%) will be given if your proposal contains relevant
creative ideas, research and execution methods which is suitable to the
campaign idea.)
Assignment 2:
1. Mini campaign implementation (Group work) 40%
2. Campaign Report (Individual) 5%
(A successful campaign will result in receiving distinction in campaign
implementation.)
Note: You are required to present your proposal in class in Week 5. Campaign report to be submitted Week 12.
Submission : Printed copy of individual Press Release.
CD containing the power point Proposal.
A printed report based on the event/campaign.
Ammended Assignment Brief PR2
Assignment Brief – Public Relations II
Coursework: Community Service Awareness Campaign
Weightage: 70%
Due date: In class, Week 5 (10 February 2010), Week 13 ( 3 April, 2010)
Brief: Community Service Awareness Campaigns are public service events
which is held to create awareness in relations to specific topics and particular target audience. Campaigns can be based on brand, corporate social responsibility and government agencies that which to highlight particular issues to the community. For example, 1 Malaysia, Air Asia’s Everyone Can Fly Now and TM’s “Through My Window” mass sing-a- long.
Requirements: In groups specific to your task for the campaign, you are required to
prepare a proposal in regards to your task and what strategies you have thought of in executing your ideas. For example, the Events team should prepare a complete proposal of things/ideas they wish to execute in regards to the campaign and how they are going to make it happen.
Individually you will need to submit a report based on your assessment of the campaign and its outcome.
Assignment 1:
1. A power point proposal 10%
2. Presentation of Proposal 5%
--Group work--
(Bonus marks (5%) will be given if your proposal contains relevant
creative ideas, research and execution methods which is suitable to the
campaign idea.)
Assignment 2:
1. Campaign implementation (Group work) 40%
2. Campaign Report (Individual) 10%
(A successful campaign will result in receiving distinction in campaign
implementation.)
Note: You are required to present your proposal in class in Week 5. Campaign report to be submitted Week 12.
Submission : CD containing the power point Proposal.
A printed report based on the event/campaign.
Coursework: Community Service Awareness Campaign
Weightage: 70%
Due date: In class, Week 5 (10 February 2010), Week 13 ( 3 April, 2010)
Brief: Community Service Awareness Campaigns are public service events
which is held to create awareness in relations to specific topics and particular target audience. Campaigns can be based on brand, corporate social responsibility and government agencies that which to highlight particular issues to the community. For example, 1 Malaysia, Air Asia’s Everyone Can Fly Now and TM’s “Through My Window” mass sing-a- long.
Requirements: In groups specific to your task for the campaign, you are required to
prepare a proposal in regards to your task and what strategies you have thought of in executing your ideas. For example, the Events team should prepare a complete proposal of things/ideas they wish to execute in regards to the campaign and how they are going to make it happen.
Individually you will need to submit a report based on your assessment of the campaign and its outcome.
Assignment 1:
1. A power point proposal 10%
2. Presentation of Proposal 5%
--Group work--
(Bonus marks (5%) will be given if your proposal contains relevant
creative ideas, research and execution methods which is suitable to the
campaign idea.)
Assignment 2:
1. Campaign implementation (Group work) 40%
2. Campaign Report (Individual) 10%
(A successful campaign will result in receiving distinction in campaign
implementation.)
Note: You are required to present your proposal in class in Week 5. Campaign report to be submitted Week 12.
Submission : CD containing the power point Proposal.
A printed report based on the event/campaign.
Saturday, February 6, 2010
A quick note about my FB...:)
Hey you all..
Okay just a quick note that I wont be adding any students I am currently teaching on my FB.. Hope you all dont mind ya.. only because I would like to keep some things private for now.. I however will share anything you want to talk about on this blog.. So sorry dears...Jangan merajuk tau.. hehehe.. see you in class...
Note to class PR 2 & Media Relations:
I have a small request, can we move class on 23rd Feb to Monday, 22nd Feb? I kinda have a work thing to attend.. I dont want to cancel class as every class is important to me... so, do think about it and let me know k..
Eena
Okay just a quick note that I wont be adding any students I am currently teaching on my FB.. Hope you all dont mind ya.. only because I would like to keep some things private for now.. I however will share anything you want to talk about on this blog.. So sorry dears...Jangan merajuk tau.. hehehe.. see you in class...
Note to class PR 2 & Media Relations:
I have a small request, can we move class on 23rd Feb to Monday, 22nd Feb? I kinda have a work thing to attend.. I dont want to cancel class as every class is important to me... so, do think about it and let me know k..
Eena
Tuesday, February 2, 2010
Origins of Public Relations
Check out this SlideShare Presentation:
Origins of Public Relations
View more presentations from ksburns71.
Monday, February 1, 2010
ECO-FRIENDLY CAMPAIGN
FOR PR1 ECO-FRIENDLY CAMPAIGN
MALAYSIA COMMITTED TO ADOPTING RENEWABLE ENERGY AND GREEN TECHNOLOGY - NAJIB
PUTRAJAYA, Jan 26 (Bernama) -- Malaysia is committed to adopting renewable energy and green technology to become a leading nation in the 21st century, said Datuk Seri Najib Tun Razak.
The prime minister said the government realised that in the 21st century, renewable energy and sustainable energy as well as green technology would be the core of economic growth for all countries.
"This is not an option but a reality that all nations must face up to.
"Only those who master the application of green technology and sustainable energy will be the winner in the 21st century," he said at the launch of the Green Technology Financing Scheme (GTFS), here Tuesday.
Also present was Energy, Green Technology and Water Minister Datuk Seri Peter Chin Fah Kui.
Najib also witnessed the signing of a memorandum between the Finance Ministry and the Credit Guarantee Corporation.
The prime minister said the government realised that it was not sustainable to be over-reliant and over-dependent on fossil fuels.
"During the recent conference of the parties in Copenhagen, I was pleased to join world leaders, academics and NGO leaders to consider these opportunities.
Although the outcome was rather disappointing, at least there is additional commitment by many countries in the sense that all nations believe that we must somehow put together a legally binding commitment soon after the Copenhagen summit," he said.
Najib said the threat was real and these discussions must continue because, around the world, the effects of climate change were being seen.
"From melting polar ice caps to loss of endangered species to unprecedented numbers of natural disasters, it is all around us. We are seeing more severe, more deadly results than ever before," he said.
Najib said the investment of RM1.5 billion for the GTFS would encourage business investment in green technology, green construction and innovation.
"The government will play its role, covering two per cent of the loan's interest rate and providing a guarantee of 60 per cent on the financing. The remaining 40 per cent will be covered by banks," he said.
He said that since the scheme opened on Jan 1, some 186 companies had responded to the initial soft loan offer.
"I am confident that in the long-term strengths and benefits of this scheme for companies that invest in green technology as well as financial institutions that see green technology as a smart, strategic investment," he said.
He said the second reason for Malaysia to move forward swiftly in green technology development was because jobs, industry opportunities and economies of the future would be vastly different from those of today.
"As a government, we are putting an emphasis on high-potential sectors of growth - Islamic finance, biotech and high technology, and advanced manufacturing processes along with green technology.
"We do this not only because they are industries of the future, but also because we know Malaysia can compete and succeed in them," he said.
The GTFS is a special financing scheme introduced by the government in the 2010 Budget to promote and support the development of green technology in Malaysia.
Earlier, Najib, who chaired the first National Green Technology Council meeting, also announced Putrajaya and Cyberjaya as pioneer townships in green technology in the country.
Source : Bernama
MALAYSIA COMMITTED TO ADOPTING RENEWABLE ENERGY AND GREEN TECHNOLOGY - NAJIB
PUTRAJAYA, Jan 26 (Bernama) -- Malaysia is committed to adopting renewable energy and green technology to become a leading nation in the 21st century, said Datuk Seri Najib Tun Razak.
The prime minister said the government realised that in the 21st century, renewable energy and sustainable energy as well as green technology would be the core of economic growth for all countries.
"This is not an option but a reality that all nations must face up to.
"Only those who master the application of green technology and sustainable energy will be the winner in the 21st century," he said at the launch of the Green Technology Financing Scheme (GTFS), here Tuesday.
Also present was Energy, Green Technology and Water Minister Datuk Seri Peter Chin Fah Kui.
Najib also witnessed the signing of a memorandum between the Finance Ministry and the Credit Guarantee Corporation.
The prime minister said the government realised that it was not sustainable to be over-reliant and over-dependent on fossil fuels.
"During the recent conference of the parties in Copenhagen, I was pleased to join world leaders, academics and NGO leaders to consider these opportunities.
Although the outcome was rather disappointing, at least there is additional commitment by many countries in the sense that all nations believe that we must somehow put together a legally binding commitment soon after the Copenhagen summit," he said.
Najib said the threat was real and these discussions must continue because, around the world, the effects of climate change were being seen.
"From melting polar ice caps to loss of endangered species to unprecedented numbers of natural disasters, it is all around us. We are seeing more severe, more deadly results than ever before," he said.
Najib said the investment of RM1.5 billion for the GTFS would encourage business investment in green technology, green construction and innovation.
"The government will play its role, covering two per cent of the loan's interest rate and providing a guarantee of 60 per cent on the financing. The remaining 40 per cent will be covered by banks," he said.
He said that since the scheme opened on Jan 1, some 186 companies had responded to the initial soft loan offer.
"I am confident that in the long-term strengths and benefits of this scheme for companies that invest in green technology as well as financial institutions that see green technology as a smart, strategic investment," he said.
He said the second reason for Malaysia to move forward swiftly in green technology development was because jobs, industry opportunities and economies of the future would be vastly different from those of today.
"As a government, we are putting an emphasis on high-potential sectors of growth - Islamic finance, biotech and high technology, and advanced manufacturing processes along with green technology.
"We do this not only because they are industries of the future, but also because we know Malaysia can compete and succeed in them," he said.
The GTFS is a special financing scheme introduced by the government in the 2010 Budget to promote and support the development of green technology in Malaysia.
Earlier, Najib, who chaired the first National Green Technology Council meeting, also announced Putrajaya and Cyberjaya as pioneer townships in green technology in the country.
Source : Bernama
MALAYSIAN-LAH! Campaign
FOR PR2 MALAYSIAN-LAH! CAMPAIGN
Article taken from The Malaysian Insider:
Suggestions for 1 Malaysia
JAN 22 — The recent controversy over the “A” word, and the inability of the authorities to resolve it from the start has further damaged the credibility of the 1 Malaysia campaign.
Some say it’s beyond repair. But let’s not be too negative; after all, our dwindling taxpayer’s money has already been painfully spent on it.
In crucial situations like these, one should “go for broke.” Here are some desperate measures to help spur the 1 Malaysia campaign along its current trajectory.
SPEEDY AND CONSISTENT MEASURES FOR CONFLICT RESOLUTION
Religious and racial disputes are a sure-fire way to leave any unity plans in disarray. The mature way to deal with it is through dialogue and to come to an agreement; to prevent what could have been a non-issue from becoming an international embarrassment.
This must also be explained well to the public, where mainstream media publishes analytical pieces on all sides of the issue. Oops, too late — that didn’t happen.
But surely there are merits to a heavy-handed approach in the use of banning? Banning is after all the easiest way, not to mention the laziest, which uses the least brain cells in dealing with something. No need for long painful processes and dialogues with everyone at stake — just ban it and let someone else deal with the mess later. More resources can then be spent on, say, 1 Malaysia campaign billboards.
So we must be consistent and go all the way. All “inappropriate” use of religious names and symbols practised in Malaysia should be banned as well, starting with the “B” word since Buddha’s image and name has been most widely appropriated by Western culture.
His followers may be confused, mistaking bars, restaurants and spas to be places of worship. Not to mention the “B” word being used for chill-out music and its associated Zen-like music that may, in some insidious manner, seep into unsuspecting minds as true religious messages.
REPETITION IS KEY
There is a 1 Malaysia ad with excerpts of our prime minister’s speech being played on radio these days — something about unity and helping those who need help (as opposed to those who don’t need help). Not quite Martin Luther King, one might say, but that speech was surely clear and strong enough.
It elicited an equally strong response from listeners around me, although not quite in the same spirit. There’s something almost weird about the whole experience, evoking a surreal and lasting magical feeling, i.e. something unbelievable that just won’t go away. But like they say, repetition is key; if we play that speech over and over again, it may actually sink into the Malaysian consciousness.
Crank up the volume of this ad at every street corner, pasaraya and hypermarket. I mean, Malaysians can be a stubborn lot; you really need to hammer it in sometimes. Whoever survives this will form the new Malaysia.
BETTER REPRESENTATION
It must have been a challenge trying to find an inclusive representation for all Malaysians. But we must think out of the box. Everyone must be bored to their wits by now, in always seeing the same old stereotype of a Malay, Chinese, and Indian.
After all, we know in reality we are much more than three races alone, or in wearing traditional clothes. Must it always be in that sequence? It’s like a hypnotic mantra ingrained whenever we describe Malaysians — Malay, Chinese, Indian, Malay, Chinese, Indian. Zzzz. And lately, we hear attempts to be more inclusive, with Iban and Kadazan added at the tail end.
I propose we do away with this concept altogether and find a better representation that is more inclusive to all. A visual representation that would not put one race above the other. One which honours that which is truly Malaysia and has sacrificed the most for the rest of us — the orang utan.
After all, the orang utan has done so much to bring in tourist dollars, being used and abused for that end, but never truly recognised as one of us.
Not to mention the rate we’re shrinking areas of their natural habitat for our own economic gains, to the point where they’re left only with “sanctuaries” to exist.
As such, to celebrate diversity and to be truly inclusive, the orang utan should take the lead in the next Merdeka parade march.
So, there. Perhaps these measures can help save the campaign. Incredibly unbelievable, I know, but I guess that’s where the problem is.
*The views expressed here are the personal opinion of the columnist.
Article taken from The Malaysian Insider:
Suggestions for 1 Malaysia
JAN 22 — The recent controversy over the “A” word, and the inability of the authorities to resolve it from the start has further damaged the credibility of the 1 Malaysia campaign.
Some say it’s beyond repair. But let’s not be too negative; after all, our dwindling taxpayer’s money has already been painfully spent on it.
In crucial situations like these, one should “go for broke.” Here are some desperate measures to help spur the 1 Malaysia campaign along its current trajectory.
SPEEDY AND CONSISTENT MEASURES FOR CONFLICT RESOLUTION
Religious and racial disputes are a sure-fire way to leave any unity plans in disarray. The mature way to deal with it is through dialogue and to come to an agreement; to prevent what could have been a non-issue from becoming an international embarrassment.
This must also be explained well to the public, where mainstream media publishes analytical pieces on all sides of the issue. Oops, too late — that didn’t happen.
But surely there are merits to a heavy-handed approach in the use of banning? Banning is after all the easiest way, not to mention the laziest, which uses the least brain cells in dealing with something. No need for long painful processes and dialogues with everyone at stake — just ban it and let someone else deal with the mess later. More resources can then be spent on, say, 1 Malaysia campaign billboards.
So we must be consistent and go all the way. All “inappropriate” use of religious names and symbols practised in Malaysia should be banned as well, starting with the “B” word since Buddha’s image and name has been most widely appropriated by Western culture.
His followers may be confused, mistaking bars, restaurants and spas to be places of worship. Not to mention the “B” word being used for chill-out music and its associated Zen-like music that may, in some insidious manner, seep into unsuspecting minds as true religious messages.
REPETITION IS KEY
There is a 1 Malaysia ad with excerpts of our prime minister’s speech being played on radio these days — something about unity and helping those who need help (as opposed to those who don’t need help). Not quite Martin Luther King, one might say, but that speech was surely clear and strong enough.
It elicited an equally strong response from listeners around me, although not quite in the same spirit. There’s something almost weird about the whole experience, evoking a surreal and lasting magical feeling, i.e. something unbelievable that just won’t go away. But like they say, repetition is key; if we play that speech over and over again, it may actually sink into the Malaysian consciousness.
Crank up the volume of this ad at every street corner, pasaraya and hypermarket. I mean, Malaysians can be a stubborn lot; you really need to hammer it in sometimes. Whoever survives this will form the new Malaysia.
BETTER REPRESENTATION
It must have been a challenge trying to find an inclusive representation for all Malaysians. But we must think out of the box. Everyone must be bored to their wits by now, in always seeing the same old stereotype of a Malay, Chinese, and Indian.
After all, we know in reality we are much more than three races alone, or in wearing traditional clothes. Must it always be in that sequence? It’s like a hypnotic mantra ingrained whenever we describe Malaysians — Malay, Chinese, Indian, Malay, Chinese, Indian. Zzzz. And lately, we hear attempts to be more inclusive, with Iban and Kadazan added at the tail end.
I propose we do away with this concept altogether and find a better representation that is more inclusive to all. A visual representation that would not put one race above the other. One which honours that which is truly Malaysia and has sacrificed the most for the rest of us — the orang utan.
After all, the orang utan has done so much to bring in tourist dollars, being used and abused for that end, but never truly recognised as one of us.
Not to mention the rate we’re shrinking areas of their natural habitat for our own economic gains, to the point where they’re left only with “sanctuaries” to exist.
As such, to celebrate diversity and to be truly inclusive, the orang utan should take the lead in the next Merdeka parade march.
So, there. Perhaps these measures can help save the campaign. Incredibly unbelievable, I know, but I guess that’s where the problem is.
*The views expressed here are the personal opinion of the columnist.
FOR ANTI-STRESS CAMPAIGN
FOR PR 1 STUDENTS ANTI-STRESS CAMPAIGN
More Malaysians have hypertension due to unhealthy lifestyle
2010/01/29
KUALA LUMPUR: About 4.8 million or 43 per cent of Malaysians aged 30 years and above have hypertension or high blood pressure.
Health director-general Tan Sri Dr Mohd Ismail Merican said the figure was higher by 10 per cent compared to a decade ago.
He said based on the third study under the ''The National Health and Morbidity Survey'', which is conducted every 10 years, the increase was due to many Malaysians having an unhealthy lifestyle and not being concerned about their health.
"We urge all Malaysians to check their blood pressure frequently. It has been revealed through the survey that two-thirds of Malaysians have hypertension and are not aware of the condition," he said.
Speaking at a news conference after officiating the Malaysian Society of Hypertension 7th Annual Scientific Meeting Conference here today, he said of those having hypertension, just 26 per cent took medication to control the condition.
Dr. Mohd Ismail said those with hypertension should not stop taking medication as that contributed to the rise in the percentage of people having hypertension.
"If there are those with hypertension who feel their medication has side-effects, tell your doctors and they will change to another medicine," he said. -- BERNAMA
More Malaysians have hypertension due to unhealthy lifestyle
2010/01/29
KUALA LUMPUR: About 4.8 million or 43 per cent of Malaysians aged 30 years and above have hypertension or high blood pressure.
Health director-general Tan Sri Dr Mohd Ismail Merican said the figure was higher by 10 per cent compared to a decade ago.
He said based on the third study under the ''The National Health and Morbidity Survey'', which is conducted every 10 years, the increase was due to many Malaysians having an unhealthy lifestyle and not being concerned about their health.
"We urge all Malaysians to check their blood pressure frequently. It has been revealed through the survey that two-thirds of Malaysians have hypertension and are not aware of the condition," he said.
Speaking at a news conference after officiating the Malaysian Society of Hypertension 7th Annual Scientific Meeting Conference here today, he said of those having hypertension, just 26 per cent took medication to control the condition.
Dr. Mohd Ismail said those with hypertension should not stop taking medication as that contributed to the rise in the percentage of people having hypertension.
"If there are those with hypertension who feel their medication has side-effects, tell your doctors and they will change to another medicine," he said. -- BERNAMA
PR 2- ASSIGNMENT ONE BRIEF
Assignment Brief – Public Relations II
Coursework: Awareness Campaign Strategy Proposal
Weightage: 20%
Due date: In class, Week 5 (10 February 2010)
Brief: In any campaign, a proper and complete proposal of your idea should
be presented in order to gain feedback on your work. Proposals will, and can also help you notice if your campaign idea is missing any vital issues.Strategy Proposal will include all the various strategies you have chosen to use in order to execute your campaign.
Requirements: In groups specific to your task for the campaign, you are required to
prepare a proposal in regards to your task and what strategies you have thought of in executing your ideas. For example, the Events team should prepare a complete proposal of things/ideas they wish to execute in regards to the campaign and how they are going to make it happen.
Bonus marks (5%) will be given if your proposal contains relevant creative ideas, research and execution methods which is suitable to the campaign idea.
1. A power point proposal 10%
2. Presentation of Proposal 5%
Note: You are required to present your proposal in class in Week 5.
Submission : CD containing the power point Proposal.
Coursework: Awareness Campaign Strategy Proposal
Weightage: 20%
Due date: In class, Week 5 (10 February 2010)
Brief: In any campaign, a proper and complete proposal of your idea should
be presented in order to gain feedback on your work. Proposals will, and can also help you notice if your campaign idea is missing any vital issues.Strategy Proposal will include all the various strategies you have chosen to use in order to execute your campaign.
Requirements: In groups specific to your task for the campaign, you are required to
prepare a proposal in regards to your task and what strategies you have thought of in executing your ideas. For example, the Events team should prepare a complete proposal of things/ideas they wish to execute in regards to the campaign and how they are going to make it happen.
Bonus marks (5%) will be given if your proposal contains relevant creative ideas, research and execution methods which is suitable to the campaign idea.
1. A power point proposal 10%
2. Presentation of Proposal 5%
Note: You are required to present your proposal in class in Week 5.
Submission : CD containing the power point Proposal.
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