LECTURE TWO (PR 1 & PR 2)

Role Of Public Relations Manager:

To help the management in preparing, interpreting adopting and evaluating the public relation policies and programme.
To design an effective performance appraisal system.
To conduct education and training programmer for the staff of the PR department.

To develop a mechanism of personally meeting various public like buyers, institutional investors, communities, consumer organizations, etc.
To develop effective internal and external communication system for timely interaction.
To prepare different literature matter for different media.

To convey and interpret to the management different information on public attitudes and views about the company or industry it serves.

To instruct the company’s financial advertising agents an all matters relating to financial and annual reports, advertising, publicity etc.

ATTRIBUTES OF PUBLIC RELATION:
Imagination.
Verbalizing skills for writing, and speaking
Extroversion, for contact with people.
Sensitivity to people and events.
Organizing and planning skills, including leadership and administrative skills.


Discussion
1. How can PR be improved in today’s fast paced and growing world?

2. What can you do as PR to ensure that you are constantly renewing your skills, ideas and strategies?