Assignment Brief PR1

Assignment Brief – Public Relations I

Coursework: Community Service Awareness Campaign

Weightage: 70%

Due date: In class, Week 6 (24 February 2010), Week 13 ( 7 April, 2010)

Brief: Community Service Awareness Campaigns are public service events
which is held to create awareness in relations to specific topics and particular target audience. Campaigns can be based on brand, corporate social responsibility and government agencies that which to highlight particular issues to the community. For example, 1 Malaysia, Air Asia’s Everyone Can Fly Now and TM’s “Through My Window” mass sing-a- long.

Requirements: In groups specific to your campaign, you are required to
prepare a proposal in regards to campaign idea. You will need to include your task and what strategies you have thought of in executing your event ideas.
Individually you will need to submit a press release prior to the campaign and a separate report based on your assessment of the campaign and its outcome.

Assignment 1:
1. A power point proposal 10%
2. Presentation of Proposal 5%
--Group work—
3. Individual Press Release 5%
(Bonus marks (5%) will be given if your proposal contains relevant
creative ideas, research and execution methods which is suitable to the
campaign idea.)

Assignment 2:
1. Mini campaign implementation (Group work) 40%
2. Campaign Report (Individual) 5%
(A successful campaign will result in receiving distinction in campaign
implementation.)

Note: You are required to present your proposal in class in Week 5. Campaign report to be submitted Week 12.

Submission : Printed copy of individual Press Release.
CD containing the power point Proposal.
A printed report based on the event/campaign.