Ammended Assignment Brief PR2

Assignment Brief – Public Relations II

Coursework: Community Service Awareness Campaign

Weightage: 70%

Due date: In class, Week 5 (10 February 2010), Week 13 ( 3 April, 2010)

Brief: Community Service Awareness Campaigns are public service events
which is held to create awareness in relations to specific topics and particular target audience. Campaigns can be based on brand, corporate social responsibility and government agencies that which to highlight particular issues to the community. For example, 1 Malaysia, Air Asia’s Everyone Can Fly Now and TM’s “Through My Window” mass sing-a- long.

Requirements: In groups specific to your task for the campaign, you are required to
prepare a proposal in regards to your task and what strategies you have thought of in executing your ideas. For example, the Events team should prepare a complete proposal of things/ideas they wish to execute in regards to the campaign and how they are going to make it happen.
Individually you will need to submit a report based on your assessment of the campaign and its outcome.

Assignment 1:
1. A power point proposal 10%
2. Presentation of Proposal 5%
--Group work--
(Bonus marks (5%) will be given if your proposal contains relevant
creative ideas, research and execution methods which is suitable to the
campaign idea.)

Assignment 2:
1. Campaign implementation (Group work) 40%
2. Campaign Report (Individual) 10%
(A successful campaign will result in receiving distinction in campaign
implementation.)

Note: You are required to present your proposal in class in Week 5. Campaign report to be submitted Week 12.

Submission : CD containing the power point Proposal.
A printed report based on the event/campaign.